Presentation Summary

The EV charging industry has been flooded by branded messages serving private interests instead of hosts and users. As the electric vehicle market continues to grow, numerous new technologies are becoming available. It is important to provide guidance to potential buyers to help them purchase the right EV charging equipment and have a successful deployment. Maxime will cover five key points to carefully evaluate and ensure a successful implementation of EV charging infrastructure across multiple sites:

  1. Building a Comprehensive EV Charging Strategy
  2. Future-Proofing EV Charging Sites
  3. Different EV Charging Solutions for Different Scenarios (Asset Classes)
  4. Return on Investment (ROI) of EV Charging
  5. How To Roll Out EV Charging Successfully Across Multiple Locations

Speaker’s Bio

Max Charron is the President of LeadingAhead Energy, a vendor-agnostic consulting company based in Vancouver, BC, that provides EV charging infrastructure solutions. Maxime works with property and portfolio managers across Canada and the United States and he was recently named one of Business in Vancouver’s 40 Under 40 for 2023. 

A graduate of BCIT’s Sustainable Business program, Max started LeadingAhead Energy in 2017 when electric cars were a rarity—only the Nissan Leaf and the Tesla Model S were on the road. He’s grown his company to eleven employees all without any outside investment. His clients include: RioCan REIT, First Capital REIT, Wesgroup, Grosvenor America, Vinfast, JLL, Ivanhoe Cambridge as well as Harbour Air, the world’s largest seaplane company, for whom he is installing a floating dock charger for their upcoming electric fleet. 

During the pandemic, Max was invited to speak in front of the House of Commons regarding the carbon credit programs in Canada. He has also been a guest on the podcasts Vancouver Commercial Real  

Estate, Change Anxiety and Plugged-In, and he is a contributor for the magazine and online  

publication, Electric Autonomy. Last year, he spoke at the Energy Disruptors Conference in Calgary, AB, and the Canada Parking Association Conference & Trade show in Quebec City, QC.