This Week’s Speaker
Micah Truman (June 16th) You’re Building the Wrong Thing
Micah’s Bio
Micah Truman
is the founder of Return Home, a terramation (human composting) facility in Washington State that gently transforms our bodies into soil after we die, allowing our last act on the planet to be one that gives back.
To build it, he assembled an unlikely coalition of mechanical engineers, funeral directors, soil scientists, death doulas, morticians, architects, and machinery fabricators. Together they created something the world had never seen.
The original mission was environmental. Cremation requires about 35 gallons of fuel per case, blows 550 lbs of CO₂ into the air, and ensures our last act on this earth is to poison it. While this is true, Micah missed the real point entirely. Sitting with families shattered by grief, Micah realized Return Home’s true purpose: to give families the brightest possible day during some of life’s darkest moments. That realization became his life’s work. The early years were brutal. Micah had never worked in death care or seen a dead body up close. It was the middle of Covid. No one had heard of terramation. The funeral industry was hostile, and several religious leaders called the process heretical. He had no roadmap. He and his incredible team built one anyway.
Within three years, Return Home had built an 800,000-person social media following, appeared on Shark Tank, been named Washington State Funeral Home of the Year in its first year of operation, and been voted Best of the Best by the NFDA, twice.
In March 2026, The Life We Leave, a documentary about Micah and Return Home, directed by Emmy-nominated director JJ Gerber, premiered at SXSW, with global release scheduled for 2027. It won Best Documentary at the Seattle International Film Festival (SIFF) in May 2026. That same month, The Death Boom, a documentary co-produced by Eli Roth and Leonardo DiCaprio, premieres at the Tribeca Film Festival in June 2026. Return Home is featured in the film, which examines the pioneers reshaping how the world thinks about death.
Micah speaks on mission-driven leadership, crisis decision-making, industry disruption, founder psychology, and the pursuit of goals that are unspeakably hard, yet utterly worthwhile. He speaks as someone who has been on the front lines, who has fought, suffered, and come through both a better leader and human being for it. He talks to groups who want substance over inspirational hand-waving: leaders fighting to build something the world doesn’t understand, who need to hear from someone who knows exactly how hard, beautiful, and worthwhile mission-driven work really is.
Micah lives in Seattle and has two grown children – a recent RISD graduate and an incoming MIT master’s student in mechanical engineering. He is a member of YPO (Young Presidents’ Organization).
You’re Building the Wrong Thing
Micah Truman spent two years building an environmental company. A carbon capture business. A scientifically rigorous, financially modeled, mission driven operation designed to help solve climate change at the end of life.
On the first day Return Home opened, a young woman died. Her wife stood outside, 31 years old, her grief seismic. And Micah stood inside his Costco-looking facility, thinking about carbon, looking at these two people, and realized with complete clarity that he had built the wrong thing entirely.
This speech is about what happens next.
Not the tidy pivot. Not the rebranding exercise. The genuine, disorienting, humbling moment when the thing you set out to build turns out to be a container for something far more important than you ever imagined. And what it takes to have the courage to let go of your original vision when reality shows you something better.
Return Home did not end up being an environmental company. It became a sanctuary. A place where families came to grieve, to heal, and to say goodbye in ways the funeral industry had never allowed them to. The mission didn’t shrink. It expanded into something Micah never could have planned, and never would have found if he had stayed faithful to his original idea.
What this speech explores
- Most founders and leaders are so committed to their original vision that they miss the more important thing growing right next to it. This talk is about developing the perceptiveness to see what you are actually building, not just what you planned to build.
- The moment Micah realized his environmental company was actually a grief sanctuary was not a setback. It was the most important discovery of his career. This talk examines how to stay open to that kind of discovery, and how to act on it when it arrives.
- You’re Building the Wrong Thing is not a cautionary tale. It is an invitation. The thing you are actually building may be more important, more powerful, and more yours than anything you originally set out to create. The only question is whether you’ll be paying enough attention to see it.
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